College Pizza

The purpose of this poster was to attract college-aged students with its convenience and affordability. The target audience includes college students and young adults who need access to affordable and easily accessible food. To achieve this, I emphasized “The Ultimate Study Buddy” as a meal option for those short on time. The pizza’s price, paired with a call-to-action button, aims to capture the interest of college students. 

The overall design focused on highlighting the product itself. By enlarging the image of the pizza, I engaged the audience more effectively. The call-to-action emphasized the restaurant’s affordability, appealing directly to hungry college students. This approach aligns with the audience’s needs, clearly communicating the product’s affordability and convenience. The bright headline “The Ultimate Study Buddy” grabbed attention  and the phrase “All you need is pizza” tied the advertisement together.