The purpose of this magazine ad was to promote their artisanal ice cream and emphasizing the use of their all-natural ingredients. The audience would be people who are health conscious and live healthy life styles. For this advertisement to be effective, I made were to highlight the use of their all-natural ingredients and also help encourage the use of their online services.
Their concept and message were to promote their all-natural product and let them know what their brand stands for. This ad is fun, bright and engaging. This makes the ad easy to read and helps increase engagement. The call-to-action button helped engage the viewers with an easy to find element. There was clarity and simplicity in this design which helps keep the viewer’s attention which important for prints and digital ads. There was plenty of contrasts and white space in the design as this also retains the viewers’ attention.
The glow effect around the stars is an element I used in my animated carousel. This helped tie the branding package together to enhance its consistency.
“This is a very nice advertisement design, and the animation works very well. The sparkles and the text sliding in add a lot of fun and interest to the overall design. I noticed the button has a brighter glow which helps it stand out from the other elements, that was a good choice. You did a lot of redesigning on this ad, and I think that effort really paid off. This is a great image and I really like the logo on her shirt, it is very clever. You have done a professional job; I am very impressed.” -Professor Blattman